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STRANGE LINES DESIGN
by Laura Mertz
Hecate Hair
A local hair stylist contacted me to create a logo for his brand. Hecate is the goddess of magic, the night, and moon. She is usually depicted with three heads. I knew I needed to incorporate the three heads, but do it in a way that was simple enough to be contained in a logo. This contour line technique was the perfect solution, as my client was drawn to a simplistic style.
I also created for him a small brandi identity package including brand colors, sub-marks. a pattern, and a couple sample images.

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Main logo

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Main logo in black

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Sample graphic

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Brand pattern

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Brand colors

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Sublogos

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Initial sketches

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Initial sketches
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