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Tool Bank USA

Tool Bank USA is a nonprofit organization that lends tools of all kinds to other nonprofits for 3% of the regular retail value.

 

I worked on this project with a class at VCU for an entire semester. My group was tasked with creating advertising geared towards the nonprofits that use Tool Bank. We decided to make a series of post cards that would be distributed to the nonprofits to thank them and try to get them to help us expand our business.

The first two are the front and back of the first postcard that would be handed out to the nonprofit when they pick up their tools.

The last two are the front and back of the second round of cards that would be mailed out around 6-9 months after their project is complete to remind the NPO's about our service. Based on the insight that nonprofits often work with other nonprofits, we added a perforated section is meant to be handed out to other NPO's to get more business and spread their name.

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