Tool Bank USA is a nonprofit organization that lends tools of all kinds to other nonprofits for 3% of the regular retail value.

I worked on this project with a class at VCU for an entire semester. My group was tasked with creating advertising geared towards the nonprofits that use Tool Bank. We decided to make a series of post cards that would be distributed to the nonprofits to thank them and try to get them to help us expand our business.

​

The first two are the front and back of the first postcard that would be handed out to the nonprofit when they pick up their tools.

​

The last two are the front and back of the second round of cards that would be mailed out around 6-9 months after their project is complete to remind the NPO's about our service. Based on the insight that nonprofits often work with other nonprofits, we added a perforated section is meant to be handed out to other NPO's to get more business and spread their name.